The imperative for CMO+CIOs to partner together to address the ever changing needs of the empowered consumer was strongly acknowledged during the  CMO+CIO Leadership Symposium in Sydney.

The Connected Customer Forum will the story presented to the next stage – deep diving into the three marketing imperatives and making them real providing attendees with “how to” :

• Understand the Customer as an Individual
• A System of Engagement that Maximises Value at Every Touch
• Creating an authentic Brand and Culture

Agenda:

8:30 - 9:00      Registration Tea, Coffee & Pastries on arrival
09:00 - 9:40      The Customer Journey – your customer in context In this exciting opening session learn how engage with your customer in context, predicting their needs, preferences and intentions to deliver seamless intuitive customer interactions to create a customer journey that leads to great results
09:40 - 10:20     Engaging in a Demographic of One Learn how leading companies are collaborating within and beyond their organisations to drive product and service innovation, and provide a seamless, orchestrated and consistent customer experience
10:25 - 10:40     Coffee and Tea Break
10:40 - 11:20      Creating Brand Advantage with perpetually Connected Customers
During this session for Marketing Leaders Forrester will help you prioritise best practices to meet the high expectation of today’s perpetually connected customers
11:20 - 12:00      Understanding and monitoring the customer Experience This session we will demonstrate the value in understanding and monitoring the customer experience
12:00 – 1:30      Panel discussion & Networking lunch: up close and personal staying relevant to your customers featuring client speakers
1:30           Event Close

The imperative for CMO+CIOs to partner together to address the ever changing needs of the empowered consumer was strongly acknowledged during the  CMO+CIO Leadership Symposium in Sydney.

The Connected Customer Forum will the story presented to the next stage – deep diving into the three marketing imperatives and making them real providing attendees with “how to” :

• Understand the Customer as an Individual
• A System of Engagement that Maximises Value at Every Touch
• Creating an authentic Brand and Culture

Agenda:

8:30 - 9:00      Registration Tea, Coffee & Pastries on arrival
09:00 - 9:40      The Customer Journey – your customer in context In this exciting opening session learn how engage with your customer in context, predicting their needs, preferences and intentions to deliver seamless intuitive customer interactions to create a customer journey that leads to great results
09:40 - 10:20     Engaging in a Demographic of One Learn how leading companies are collaborating within and beyond their organisations to drive product and service innovation, and provide a seamless, orchestrated and consistent customer experience
10:25 - 10:40     Coffee and Tea Break
10:40 - 11:20      Creating Brand Advantage with perpetually Connected Customers
During this session for Marketing Leaders Forrester will help you prioritise best practices to meet the high expectation of today’s perpetually connected customers
11:20 - 12:00      Understanding and monitoring the customer Experience This session we will demonstrate the value in understanding and monitoring the customer experience
12:00 – 1:30      Panel discussion & Networking lunch: up close and personal staying relevant to your customers featuring client speakers
1:30           Event Close

Kudos Badges adds game mechanics to the IBM Connections-platform which encourages employees to work with this collaboration platform and rewards them to be more effective with the social functionality.

In this webinar Mark Bouma gives you a demo of Kudos Badges. You'll see the different parts of Kudos and learn how to configure Badges yourself, based on your organisation's key values and goals.

Connect Sydney - Tuesday 19th March

IBM St Leonards

Level 13 Seminar Room

601 Pacific Hwy

St Leonards 2065

Connect Melbourne - Wednesday 20th March

IBM Southgate

Podium Level Seminar Room

60 City Rd

Southbank 3006

View the invitation from IBM

This year ISW team members will be delivering six sessions across a wide range of topics. Here they are:

DAY ONE - Monday 11th March

12pm in Chicklet

Rod Jager presents 'Information to Insight - An Introduction to IBM Cognos

4.30pm in Console

Mat Newman presents 'UserBlast!'

4.30pm in Workspace

Andrew Welch presents 'Jumpstart: IBM Notes Plug-in Development

DAY TWO - Tuesday 12th March

12pm in Chicklet

Tim Royle presents 'Gamification In Social Software - State Of Play'

1.45pm in Chicklet

Mat Newman presents 'Have It Your Way And Make It Work for You!'

1.45pm in Workspace

Andrew Welch presents 'IBM Connections - Your New Application Development Platform'

We hope to see all the Lotus Collaboration Solutions lovers there.

Follow @iswonline and @AusLUG on Twitter to get the news as it happen! And jump aboard the #AusLUG hashtag.

Join ISW and IBM for a complimentary breakfast event to hear from IBM experts, McKinsey & Company and our valued business partner community as we explore the changing face of business for human resources, marketing,communications and IT leaders.

Create a new world of possibilities 

Learn from market-leading organisations that are undergoing social business transformations to help employees engage with networks
of expertise to act with confidence, and anticipate and respond to opportunities. These organisations are turning employees into innovators and customers into advocates. The expert panel will explore what it means to be a social business. 

Who should come along?

This event is designed for business leaders and executives who believe the key to success is creative leadership – and who won’t settle for the status quo.

ISW at this event

ISW will be attending and exhibiting at the Sydney and Melbourne events. If you are interested in learning more about ISW's leadership in IBM Collaboration Solutions software, then please stop by our stand.

Learn more about the event and register here.

Why Attend?

This is the year that gamification becomes a business strategy. From seeing the excitement and exponential increase of involvement from the front lines, it is apparent that the biggest, best, and most innovative companies are adopting game mechanics. Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by 2015, spending over $2Bn on related products, services and technologies according to M2 Research.

Learn more and register...

Adam Brown, ISW Executive Director - Featured Speaker

Adam and his team are the creators of Kudos Badges and Kudos Thanks for IBM Connections, a flexible gamification and peer to peer recognition engine. Adam sums up his work like this: There is nothing quite as simple as saying “Thank You” to provide some recognition of great work. Think about it for a moment…when somebody thanks you for your great idea, or for putting in that extra work to meet a deadline, or maybe for just being a good team mate, it makes you feel great and more motivated to stay engaged. That is why ISW built Kudos and are continuing to work with clients to identify how business can provide recognition and feedback to their users to improve morale and productivity, and encourage user adoption of social software and new ways of working.

Why the name change? The conference has a new name to reflect an expanded focus, the broader IBM social business story. The technical content for which Lotusphere is known is still predominately featured through hundreds of deep dive technology enablement sessions for all technical roles and in fact, is called the Lotusphere program within IBM Connect.

IBM Connect 2013. Familiar, yet with a whole new twist. What many of you have looked forward to for the past nineteen years and what many of you will look forward to for at least the next nineteen ---- Lotusphere with a new name that reflects the broader story of IBM's market leadership in the social business arena.

ISW are heading over, are you?

As we have for quite a few years now, a group from ISW will be making the trip over to Florida to learn about the next phase in IBM's collaboration technology. Time and time again we find this an invaluable experience. We take away so much knowledge and inspiration from this event and bring it back to Australia for our clients to benefit.

At next years event ISW plan to participate in an even greater capacity than ever before...Watch this space for more details.

If you are interested in going along to Connect 2013, check out the website. We'd love to see you there!

This complimentary event showcases the latest thought leadership, technical training and workshops on Agile ALM, cloud, mobility and beyond, strategic planning and architecture, and continuous deliver and quality management.

ISW at Innovate 2012

ISW is excited to be presenting at Innovate in Melbourne and Sydney in the Agile ALM stream. Wayne Tomlinson and Jay Agrawal will be taking to the stage at 9.55am in both locations to tell 'The Kudos Badges Story.' So if you can get along to Innovate, make sure you stop in on the guys to learn how ISW used Rational in the development of our IBM Connections gamification product Kudos Badges.